As seen on a billboard this morning.

[catsidhe]

Gay aesthetics are mainstream, it seems. Used as we are to women's underwear commercials which are basically soft porn for men, and to a lesser extent men's undies commercials which are soft porn for women, now we have men's underwear advertising which is porn for gay men. (I won't say it's NSFW, but I won't say that it is SFW either. Use your own judgment. Maybe wait until no-one's in the room... Oh, and you need Flash. feh.)

Just in case the model's pose and bedroom eyes weren't enough of a clue, there's the brand name. 2wink. Say it quickly... Two-wink, to-wink, tw-ink...

I'm not saying this is a bad thing, mind you. To each their own, and all that. I just thought it was worth noting.

Comments

[araquel.livejournal.com]

And here I was thinking a twink was an annoyingly over-equipped WoW character...

As Seenon a Billboard This Morning

[(Anonymous)]

Pleased the billboard got your attention. Creating a new underwear label isn't an easy task. We wanted to capture both the gay and straight markets. Contrary to others opinion we felt the name 2wink achieved this.